Written by: Unovis

Food From Thought: July 2021

Why consumers try plant-based products, portfolio news, and more.

If we’ve learned anything about alternative proteins and consumer adoption, it’s the fact that taste alone won’t persuade shoppers to swap out beef for plant-based burgers. And we have proof. Last month a new study was released finding that not only is flavor not a determining factor when choosing plant-based options, but health appeals don’t work either.

What does? Appealing to consumers by highlighting the social and environmental costs of traditional meat consumption. Good for animal welfare. Good for the planet. Good for humanity. These are the messages that mainstream buyers respond to when considering alternative proteins of all types.

It’s an interesting take and is worth reading the full report, but the big takeaway is that, although taste can’t be entirely overlooked, buyers are considering different factors when picking up plant-based products. And sustainability is where the industry’s marketing is headed.

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Rolling Stone: Breaking Down Plant-Based Food Trends and Culture

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The Conversation:Taste Alone Won’t Persuade Americans to Swap Out Beef for Plant-Based Burgers

Vegconomist: LIVEKINDLY Collective Launches in China With Two New Domestic Plant-Based Brands

WhatIsCultivatedMeat.com: A project of the Educated Choices Program, a nonprofit organization that provides educational programming on food systems to students, community members, and businesses, WhatIsCultivatedMeat.com is an interdisciplinary knowledge base that explores the science of cellular agriculture and cultivated meat. It’s an educational tool that contains the answers to the questions most frequently searched by teachers, students, and the public.